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Websites, emails, newsletters, press releases, TV, radio, online marketing that includes SEM, PPC, link building, online communities, affiliate and affinity programs.
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How do you tell people about your Brand?

Your marketing message is NOT your Brand
Emails, newsletters, websites, SEO, SEM, Social Media and other Internet marketing strategies can provide you with the opportunity to present your message. It is your actions and interactions that give your Brand it's identity.

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Search engines, websites, online articles, ask friends on Facebook and Twitter, interact on social communities. Maybe even posted a question on a blog or two.
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How do people find out about your Brand?

Customer engagement:
Consumers make purchasing decisions through Internet research, experiences and referrals. To convert browsers into customers, customers into evangelist you will need a Brand interaction component in your internet marketing strategy.

Online Brand Management

Goula Consulting logo bullet Social Media Strategy and Training
Goula Consulting logo bullet Social Media and Blog Brand Management
Goula Consulting logo bullet Website SEO, Architecture and Design
Goula Consulting logo bullet Strategic Partner Strategy and Management
Goula Consulting logo bullet Internet Marketing Strategy and Analyses
Goula Consulting logo bullet Lead Generation and Loyalty Programs
eMARKETING

Internet marketing strategy starts with research. You have to understand the strengths and weaknesses of your brand, your competitors and your target audience.
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WEBSITE
Usability, SEO, content, design and Web Analytics are key to a successful website.
Managing these keys insures that sales conversions and web usage is optimized.
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SOCIAL MEDIA
Allows people to express themselves through blogs, websites, Video, pictures, and other user-generated media. Wi-fi and cellular allows access from anywhere.
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Weekly Industry News:
How to Make Social Media Work for Your SMB
By Rob Chant, Search Engine Watch, Jul 9, 2010
focused on what social media could do for your small- or medium-sized business -- Read More